MonaVie Emv Energy drink just launched, selling more than 1 million cases in the first 2 hours of orders being placed. Taste testing revealed MonaVie Energy was the clear winner over Monster, Red Bull and other big name energy drinks on the market. The big difference is that MonaVie Emv is filled with an energizing blend of antioxidant rich fruits, built around the acai berry with zero caffeine, zero crash and 100% healthy and delicious. Please contact me to be a part of this dynamic company to achieve better health and financial freedom.
Gabrielle
ashafer@cfl.rr.com
Check out the site:
www.monavie-emv.com
Tuesday, June 23, 2009
Thursday, June 11, 2009
MonaVie's Use by Professional Athletes
The following is a letter by the NBA's team physician/surgeon approving MonaVie for professional athlete consumption. MonaVie is the official juice of the Boston Red Sox for the third year in a row, it is used by NFL football players, basketball players, consumed by Hollywood's elite, even the President of Viacom Entertainment, Mr. Redman. At a price of $4.33 per day, which most spend on bottled water, coffee, or other consumables that do not help your health or come with a business opportunity for financial freedom, please ask yourself, how much is your health worth? and what are your dreams in life? Dreams can come true, and if you don't have your health, you don't have much. Please contact me for additional information about how you can improve your health and wealth! Cheers!
MonaVie Juice (Original and Active) Cleared for Use by Athletes
To Whom It May Concern:
As president elect of the NBA Physician’s Association and team physician/orthopedic surgeon for the NBA’s Utah Jazz, I understand the athlete’s desire to continually improve performance and prevent injury, while staying within the guidelines that have been established for amateur and professional athletes regarding banned substances.
MonaVie’s product development team has been working diligently to ensure that MonaVie products are safe for use by athletes. I’m pleased to inform you that MonaVie Active juice and MonaVie (Original) juice have been scientifically tested and proven to be free from all banned substances, as certified by the World Anti-Doping Agency (WADA).
The testing done on MonaVie Active and MonaVie (Original) juices covers banned substances (parent drug and metabolites) representing the 2007 WADA Prohibited List, which consists of over 170 substances. The substances tested are from the following six categories: (1) betablockers, (2) diuretics, (3) narcotics, (4) anabolic steroids, (5) stimulants, and (6) masking agents.
MonaVie sought validation of its products regarding banned substances because an increasing number of high profile amateur and professional athletes are beginning to use and promote the product.
MonaVie is a dynamic nutritional beverage company with operations in markets around the world. With a blend of the Brazilian açai berry and 18 other body-beneficial fruits, MonaVie brand products are designed to provide the antioxidants and phytonutrients needed to maintain a healthy and active lifestyle. MonaVie Active combines the delicious blend of MonaVie with plant-derived glucosamine for healthy joint support and powerful antioxidant protection. For more information, visit www.monavie.com.
Sincerely,
Lyle Mason, M.D.
MonaVie Juice (Original and Active) Cleared for Use by Athletes
To Whom It May Concern:
As president elect of the NBA Physician’s Association and team physician/orthopedic surgeon for the NBA’s Utah Jazz, I understand the athlete’s desire to continually improve performance and prevent injury, while staying within the guidelines that have been established for amateur and professional athletes regarding banned substances.
MonaVie’s product development team has been working diligently to ensure that MonaVie products are safe for use by athletes. I’m pleased to inform you that MonaVie Active juice and MonaVie (Original) juice have been scientifically tested and proven to be free from all banned substances, as certified by the World Anti-Doping Agency (WADA).
The testing done on MonaVie Active and MonaVie (Original) juices covers banned substances (parent drug and metabolites) representing the 2007 WADA Prohibited List, which consists of over 170 substances. The substances tested are from the following six categories: (1) betablockers, (2) diuretics, (3) narcotics, (4) anabolic steroids, (5) stimulants, and (6) masking agents.
MonaVie sought validation of its products regarding banned substances because an increasing number of high profile amateur and professional athletes are beginning to use and promote the product.
MonaVie is a dynamic nutritional beverage company with operations in markets around the world. With a blend of the Brazilian açai berry and 18 other body-beneficial fruits, MonaVie brand products are designed to provide the antioxidants and phytonutrients needed to maintain a healthy and active lifestyle. MonaVie Active combines the delicious blend of MonaVie with plant-derived glucosamine for healthy joint support and powerful antioxidant protection. For more information, visit www.monavie.com.
Sincerely,
Lyle Mason, M.D.
Friday, April 24, 2009
MonaVie for Your Health
MonaVie Active is a delicious blend of the Brazilian açai berry—one of nature’s top superfoods—and 18 other body-beneficial fruits, assembled in an advanced formula that contains glucosamine to promote healthy joint function. Additionally, MonaVie Active Gel allows you to enjoy all the benefits of MonaVie Active juice in a convenient gel pack. Whichever MonaVie Active product you treat your taste buds to, you’ll feel great knowing that you are taking charge of your health.
Benefits
• Offers a blend of 19 fruits, including the superfood açai.
• Provides antioxidants and phytonutrients to help maintain and promote good health.
• Delivers the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables (in 4 oz. of MonaVie).
• Contains glucosamine to help promote joint mobility, health, and function.
Key Ingredient
The açai berry is the crown jewel of the MonaVie Active blend. When properly freeze-dried, açai boasts an ORAC score higher than that of any other fruit or vegetable tested to date, based on available USDA data. It’s no wonder that for ages the indigenous cultures of the Amazon have revered açai as a source of health and vitality. Recently, modern science has validated the remarkable health benefits of this fruit, and studies have shown açai to contain the following beneficial nutrients:
• Antioxidants
• Phytonutrients
• Amino acids
• Vitamins
• Trace minerals
Studies have also shown that freeze-dried açai powder boasts antioxidant capacity more than 15 times higher than blueberries and more than 20 times higher than raspberries. The final MonaVie Active blend incorporates the flavors and benefits of the açai berry and other healthful and delicious fruits.
What Makes MonaVie ACtive Unique?
• The Key Ingredient. MonaVie Active’s açai leverages an exclusive method of preserving the benefits of the açai berry into a freeze-dried powder. Rich in polyphenols (a powerful form of antioxidants), açai is able to neutralize free radicals,
thereby lowering oxidative stress. What’s important to note is that the açai berry’s nutritional properties are volatile and can easily be compromised if not properly harvested and processed. The process used to make MonaVie Active’s açai freeze-dried powder is the most effective method of ensuring the nutrient content and antioxidant activity of the açai berry.
• The Blend. The açai berry is arguably the most important fruit in existence for your health. Experts have referred to açai as the world’s No. 1 superfood. But nature has
given us literally thousands of different phytonutrients and antioxidants that are
important for our bodies to function optimally. While it may be difficult to get too much of a good thing, it would be unwise to ignore the variety of health benefits that nature’s other fruits have to offer. This is why MonaVie Active products include a blend of beneficial fruits from around the world. Together, their synergistic
effect reaches far beyond what any single fruit could accomplish.
MonaVie believes in the philosophy of Balance–Variety–Moderation: balance is better than relying upon the contribution of a single ingredient; variety can produce greater benefits than one particular nutrient; and moderation is more powerful than excess.
• The Process. MonaVie takes great care at each step in production to ensure the highest quality standards are met. (Harvesting) The process begins with the harvesting of the açai berry deep within the Amazon River basin. Unlike poachers,
who illegally chop down an entire tree just to harvest a 12-inch section of the tree know as the palmito (or “heart of the palm”), our conservative harvesting method removes only the açai berries, thereby preserving the life of the tree and promoting the preservation of the Amazon Rainforest.
(Processing) Açai is a powerful yet delicate fruit, and much of its vitamin and nutrient content can be lost within 24 hours after harvesting, if not properly cared for. To preserve its full complement of nutrients, our açai is frozen soon after harvesting. This frozen açai is then processed into our unique freeze-dried formula, the
most effective and nutrient-dense form of açai available.
(Formulation and bottling) Most companies use a process known as kettle pasteurization. This process involves heating the formula for several hours and can inadvertently “cook out” many of the nutritional properties. However, MonaVie uses flash pasteurization in which the formula is rapidly heated, bottled, and cooled, thereby capturing the fresh flavors, vibrant colors, and beneficial properties of the blend.
• The Science. Each step of this advanced and unique process takes place under the watchful eyes of our industry leading product development team and scientific advisors.
Check out the video link to learn more:
http://www.brighart.com/MV-Story.html
I invite you to join me on my personal journey to health and wealth. MonaVie is an international company that has done $2 Billion dollars in just 4 years. There is no recession in this company and I welcome you to contact me with any questions.
Be Blessed! Cheers to health and wealth!
Benefits
• Offers a blend of 19 fruits, including the superfood açai.
• Provides antioxidants and phytonutrients to help maintain and promote good health.
• Delivers the equivalent antioxidant capacity of approximately 13 servings of fruits and vegetables (in 4 oz. of MonaVie).
• Contains glucosamine to help promote joint mobility, health, and function.
Key Ingredient
The açai berry is the crown jewel of the MonaVie Active blend. When properly freeze-dried, açai boasts an ORAC score higher than that of any other fruit or vegetable tested to date, based on available USDA data. It’s no wonder that for ages the indigenous cultures of the Amazon have revered açai as a source of health and vitality. Recently, modern science has validated the remarkable health benefits of this fruit, and studies have shown açai to contain the following beneficial nutrients:
• Antioxidants
• Phytonutrients
• Amino acids
• Vitamins
• Trace minerals
Studies have also shown that freeze-dried açai powder boasts antioxidant capacity more than 15 times higher than blueberries and more than 20 times higher than raspberries. The final MonaVie Active blend incorporates the flavors and benefits of the açai berry and other healthful and delicious fruits.
What Makes MonaVie ACtive Unique?
• The Key Ingredient. MonaVie Active’s açai leverages an exclusive method of preserving the benefits of the açai berry into a freeze-dried powder. Rich in polyphenols (a powerful form of antioxidants), açai is able to neutralize free radicals,
thereby lowering oxidative stress. What’s important to note is that the açai berry’s nutritional properties are volatile and can easily be compromised if not properly harvested and processed. The process used to make MonaVie Active’s açai freeze-dried powder is the most effective method of ensuring the nutrient content and antioxidant activity of the açai berry.
• The Blend. The açai berry is arguably the most important fruit in existence for your health. Experts have referred to açai as the world’s No. 1 superfood. But nature has
given us literally thousands of different phytonutrients and antioxidants that are
important for our bodies to function optimally. While it may be difficult to get too much of a good thing, it would be unwise to ignore the variety of health benefits that nature’s other fruits have to offer. This is why MonaVie Active products include a blend of beneficial fruits from around the world. Together, their synergistic
effect reaches far beyond what any single fruit could accomplish.
MonaVie believes in the philosophy of Balance–Variety–Moderation: balance is better than relying upon the contribution of a single ingredient; variety can produce greater benefits than one particular nutrient; and moderation is more powerful than excess.
• The Process. MonaVie takes great care at each step in production to ensure the highest quality standards are met. (Harvesting) The process begins with the harvesting of the açai berry deep within the Amazon River basin. Unlike poachers,
who illegally chop down an entire tree just to harvest a 12-inch section of the tree know as the palmito (or “heart of the palm”), our conservative harvesting method removes only the açai berries, thereby preserving the life of the tree and promoting the preservation of the Amazon Rainforest.
(Processing) Açai is a powerful yet delicate fruit, and much of its vitamin and nutrient content can be lost within 24 hours after harvesting, if not properly cared for. To preserve its full complement of nutrients, our açai is frozen soon after harvesting. This frozen açai is then processed into our unique freeze-dried formula, the
most effective and nutrient-dense form of açai available.
(Formulation and bottling) Most companies use a process known as kettle pasteurization. This process involves heating the formula for several hours and can inadvertently “cook out” many of the nutritional properties. However, MonaVie uses flash pasteurization in which the formula is rapidly heated, bottled, and cooled, thereby capturing the fresh flavors, vibrant colors, and beneficial properties of the blend.
• The Science. Each step of this advanced and unique process takes place under the watchful eyes of our industry leading product development team and scientific advisors.
Check out the video link to learn more:
http://www.brighart.com/MV-Story.html
I invite you to join me on my personal journey to health and wealth. MonaVie is an international company that has done $2 Billion dollars in just 4 years. There is no recession in this company and I welcome you to contact me with any questions.
Be Blessed! Cheers to health and wealth!
Tuesday, April 21, 2009
Real Health Answers
Please follow the link to view acai in the news! Cheers to heath and wealth!
http://www.realhealthanswers.com/
http://www.realhealthanswers.com/
Tuesday, April 14, 2009
Berry Nutritious
Berry nutritious...
What if there was one product that could change your life?
For those looking for a healthy, natural alternative to the crash and burn of all those saccharide-laden energy drinks, the MonaVie blend has arrived. The juice’s crown jewel is the Brazilian acai berry, a fruit long revered by the people of the Amazon as a source of health and vitality and for its use in the treatment of various ailments. And because of its superior nutrient content and antioxidant levels, the acai berry is now regarded as a super-food. MonaVie brand products are a delicious and energizing blend of the acai as well as 18 other nutrient-dense fruits. Designed for easy absorption in the body, just 2-4 ounces per day provides all you need to maintain a healthy lifestyle.
MonaVie on the Rachel Ray Show....check out the link
http://dev-brighart.com/rr_vid.html
Contact me, Gabrielle, for further information about this amazing product and opportunity!
ashafer@cfl.rr.com
What if there was one product that could change your life?
For those looking for a healthy, natural alternative to the crash and burn of all those saccharide-laden energy drinks, the MonaVie blend has arrived. The juice’s crown jewel is the Brazilian acai berry, a fruit long revered by the people of the Amazon as a source of health and vitality and for its use in the treatment of various ailments. And because of its superior nutrient content and antioxidant levels, the acai berry is now regarded as a super-food. MonaVie brand products are a delicious and energizing blend of the acai as well as 18 other nutrient-dense fruits. Designed for easy absorption in the body, just 2-4 ounces per day provides all you need to maintain a healthy lifestyle.
MonaVie on the Rachel Ray Show....check out the link
http://dev-brighart.com/rr_vid.html
Contact me, Gabrielle, for further information about this amazing product and opportunity!
ashafer@cfl.rr.com
Monday, April 13, 2009
We Are What We Eat
We have all heard of the GIGO theory: garbage in, garbage out. This applies whether it is physical, mental, emotional, technically, politically, economically, or any other way you might imagine. We can't expect positive results with negative input. Please check out this dynamic and moving documentary trailer. I have seen the entire documentary and it is truly powerful! We are what we eat! Hippocrates said it best, "Let thy food by thy medicine and thy medicine be thy food". Enjoy and be blessed!
http://dev-brighart.com/foodmatters.html
http://dev-brighart.com/foodmatters.html
Saturday, April 11, 2009
Combining Health with Heart by Barbara Seale
February 2009
Combining Health with Heart—MonaVie By Barbara Seale
It has a scientifically validated product, an expanding international opportunity and a commitment-worthy charitable program. No wonder 4-year-old MonaVie can already boast more than $1 billion in cumulative sales during its short lifetime.
The company’s products are nutritional beverages with corresponding gel formulations, all based on the exotic superfruit, açai. Growing wild in the Brazilian rain forest, the tiny fruit’s powerful antioxidants and rich folklore form a firm foundation for MonaVie’s fantastic growth.
But Founder and President Dallin Larsen attributes the company’s rapid growth to one of his top business principles: Put distributors first.
“Distributors are the most important asset to any direct selling company,” he says. “Having been a distributor first, I understand how difficult it is to create a network or community. I honor that, and I’ve attempted to create a culture that rewards distributors for their efforts. A distributor can never earn too much money because it’s so difficult to create that network and keep it going.”
Dallin’s background—first as a distributor and then as an executive and owner of a now-major direct selling company—helped him develop his principles, which he emphasizes are more important than profits. But he also asserts that staying true to principles will produce a far greater chance of success, both in business and in life.
The Three R’s: Relationship, Relationship, Relationship
He also believes that while great products, excellent compensation and timing are important, what really drives any direct selling business is relationships. So that’s Dallin’s focus: Building and maintaining relationships in the field while he empowers the right people to run the day-to-day business. He views his commitment to distributors as the engine that drives the business and ensures that the infrastructure is in place to support MonaVie’s most important asset.
“We accumulated more than $1 billion in sales in three and a half years,” he says. “I’m proud of that record. We’ve never missed a weekly commission check. Distributors won’t be forgiving if you don’t pay commissions and ship products on time. So we expect to be exceptional in those areas.”
Dallin feels comfortable focusing on distributor relationships. He recently moved his family to Florida, far from MonaVie’s headquarters in Utah, just so he could focus on distributors without the distractions of the corporate office. Even without his day-to-day presence, he knew he could expect excellence from the carefully selected staff in the corporate office. His brother Randy and close friend Henry Marsh co-founded the company with him and are still company executives. Top management also includes other experienced experts who share the founders’ passion for the industry and commitment to MonaVie’s cause.
“Building the right management team here was crucial for us to have a strong foundation,” says Co-Founder Randy Larsen. “We’ve worked hard to get the right people on the bus. We’ve hired only people who are excellent in their field. For me, that’s been one of our major milestones.”
One of the drivers of the MonaVie bus is Chief Operating Officer Dell Brown, who first worked with the company as an advisor, then joined the staff. He believes his job is to make the founders’ dreams for MonaVie’s future come true.
Visionary Leadership
“The vision of our founders is a big one,” Dell says. “Some would even consider it a pipe dream. I’ve taken it seriously in my role as COO. We’ve made big investments in infrastructure, such as information systems, supply-chain investments, physical facilities and hiring key staff. I’ve invested according to the vision. Some would say we’re overbuilding capacity, but we see it all as necessary infrastructure to support our grand vision. If we didn’t feel we were going to get there, we wouldn’t be investing.”
MonaVie has risen to the challenge of expanding production and carefully planning manufacturing operations. Dell says the harvesting season of the açai berry has put a rigorous burden on the company to be very good in its forecasting and supply planning. They’ve also had to plan for increases in manufacturing so they could meet production demands. Key issues in the MonaVie manufacturing process are cost, quality and time to market.
“We’ve chosen not to own our manufacturing operations, but we control every step of them,” he says. “It takes us about nine months to qualify a potential manufacturing partner, and it often requires us to purchase equipment. Our quality staff and manufacturing partners have very close interaction to ensure that our product is manufactured according to MonaVie specifications. We currently have manufacturing in North and South America, but we’re preparing now to manufacture on all continents.”
Go Slow to Grow Fast
Randy says that most of MonaVie’s rapidly growing business comes from the United States, but it also operates in Brazil, Canada, Australia, New Zealand, Singapore and Japan. With such a vigorous domestic business, MonaVie’s management has slowly and methodically expanded internationally, making certain that its infrastructure could support growth. But more countries are on the horizon.
“No other network marketing company in the history of this 125-year-old industry has grown as fast as we have grown,” Randy says. “Now it’s time. We’ve built the foundation. It took us a bit of time to build an organization that would let us launch into different countries. We’re expecting an amazing year of growth in 2009.”Building the organization includes both infrastructure and leadership. As always, distributors come first.
“You could do everything right operationally, and you can have the perfect offering and an exceptional company, but if you don’t have leaders who can build organizations in those countries—who have proven track records of success—it’s not going to fly,” Randy says. “We want to do it right first.”
In every country where those leaders share the opportunity and MonaVie nutraceuticals, the same products are offered and the açai berry is the star of them all, making the story and opportunity easy to tell. The company offers MonaVie Original for overall wellness; best-seller MonaVie Active, featuring plant-derived glucosamine, which has been scientifically shown to promote healthy joint function by targeting mobility and flexibility; and the latest addition to the product line, MonaVie Pulse, containing plant sterols (which studies suggest play a key factor in lowering cholesterol), resveratrol and omega-3 fatty acids. Each formula is available as a bottled juice or in convenient, portable, single-serving gel formulas.
Legendary Legacy
In each formula, the açai berry is the “crown jewel.” This small, black-purple berry grows in clusters on the açai palm in the lush rain forest of Brazil’s northern Amazon region. Indigenous people have revered it for centuries as an antidote for numerous ailments.
As Brazilian legend goes, the benefits of the açai berry were discovered by a tribe in the Amazon rain forest. The tribe had been faced with a long drought. Food was so scarce that the king issued a mandate that any child born during this time would be killed to conserve what little food they had.
Even when the king’s daughter gave birth, the baby was killed. The daughter became so distraught that she fled the tribe and ran deep into the rain forest. Finally, she collapsed out of sheer pain and exhaustion and awoke to find herself lying against the açai palm. According to lore, she saw the fruit and began to eat it, regained her strength and returned to her tribe where she shared the fruit. With this newfound food source, the king was expelled and the tribe flourished.
Regardless of whether the story is historically accurate, one thing has been proved by science: The açai berry is a powerful source of nutrition. Açai contains concentrated levels of anthocyanins—a powerful family of antioxidants that assists in neutralizing the harmful effects of free radicals. Through an exclusive freeze-drying process, MonaVie captures the vital nutrients found in this delicate fruit. MonaVie’s freeze-dried açai powder boasts an ORAC score (a measure of antioxidant power) higher than any other fruit or vegetable tested to date on a gram-for-gram basis.
Such scientific evidence is important to MonaVie. It has supported five peer-reviewed scientific studies that have been published in the Journal of Agriculture and Food Chemistry—three on the MonaVie juice itself and two others on the açai berry. Studies showed that consuming the juice or the berries (versus a placebo) resulted in statistically significant increases in the blood level of antioxidants.
Juicy Opportunity
Just 4 ounces of MonaVie Pulse juice blend per day provide a level of phytonutrients and antioxidants that the U.S. Food and Drug Administration classifies as heart healthy. MonaVie Original and MonaVie Active use the açai berry plus 18 other fruits, each chosen for specific reasons, such as mouth feel and natural sweetness, in addition to their health-giving qualities. The formula for MonaVie Pulse uses a different combination of fruits that were selected for their heart-health benefits. In each MonaVie juice, the benefits of the fruit combination is greater than any single fruit could offer. And the company updates the formulas as new science emerges.
MonaVie Vice President of Product Development Jeff Graham says that MonaVie juices contain a higher concentration of açai fruit solids than other açai juices. And as a key benefit, he points to a surprising but potent component: oil.
“Depending on the time of year and exactly where it is harvested, the natural mono- and polyunsaturated fats can be 40 to 60 percent of the fruit’s volume,” he says. “Fat is heavier than water, and it rises to the top of the juice. A lot of companies remove the fats and just keep the juice. But the network marketing channel allows us to tell people about the healthy fats, why we leave them in and why they’re healthy and good for you.”
He says that in retail environments, the oil has been removed and the juice has been clarified in almost every açai product on the shelves, giving them a grape juice mouth feel. MonaVie doesn’t remove the fat particles, which are omega-3 antioxidants, but it makes them smaller. The fat particles are one reason that MonaVie’s mouth feel is rich and smooth. In blind taste tests, almost all participants love the beverage.
Sustaining the Source
Because Brazil is the source of the açai berry and other fruits in the formulations, MonaVie has a special connection to the country. To honor and support Brazil’s people and the Amazon rain forest itself, MonaVie engages in the MORE Project as well as in a committed program of sustainable harvesting. [See sidebar on the MORE Project.]
“I wish you could see the effect of the global demand for Brazilian fruit,” Jeff says. “It means that more and more people have full-time employment. They’ve become conscious of sustainable harvesting because picking fruit, not chopping down the palm trees, creates an influx of capital in the country and improves day-to-day living standards. It’s remarkable to be involved with something like that.”
The secret began to spread about the highly nutritious Brazilian fruits, including açai, around 2000. Until then, the 100-foot-tall açai palm trees were cut down and used for lumber and for the hearts of palm found inside the trunk. Harvesters would sometimes receive less than $1 for cutting down the tree. And tree by tree, the rain forest was shrinking, along with the oxygen the trees provided the world as they filtered carbon dioxide. It doesn’t take a rocket scientist to figure out that the practice wasn’t good for Brazil’s economy, the environment or the harvesters.
Açai palms grow wild in the rain forest along rivers. Each tree can produce more than 2,200 pounds of berries in its lifetime, but until processing plants were developed, the fruit was only consumed locally. In just a few years, the number of processing plants has grown to approximately 30. MonaVie’s investment in açai berries helps create a market that generates jobs, supports families, leaves trees in the forest to produce abundantly and helps the environment. And it also plants additional açai palms, helping reverse the damage done by past practices.
The company’s environmental and philanthropic focus, along with its tasty, proven products, a generous compensation plan, the lavish trips it gives to top producers and its plans for continued international expansion—Mexico is next—keep drawing new distributors at a double-digit pace.
Executives see continuing opportunity in the Hispanic market and the younger generation in the United States as well as in other countries. And they hint that they’ll introduce additional products when they can see trends and opportunities for growth that support them.
“The thing we know is that the importance of health and financial independence doesn’t change from country to country,” says Co-Founder and Executive Vice President Henry Marsh. “We’re still in our momentum phase, and we currently have only a small percentage of revenue coming from international markets. We’re just getting under way in Japan and Brazil, and we haven’t opened anything in Europe yet. I’m very optimistic that we have a long way to go before we have to worry about leveling off.” Maintaining that momentum has helped create a company that Founder and President Dallin Larsen believes is built to last. “When the world around us is changing, I want our company to be constant,” Dallin says. “This is a company you can count on and that you know will stand the test of time.”
Giving MORE Hope
The richness of the antioxidants in MonaVie products’ crown jewel, the açai berry, contrasts sharply with the poverty of the country where it grows. In gratitude for all the country delivers to the company and its distributors, MonaVie’s MORE Project systematically improves lives there.
The MORE Project—an acronym for MonaVie Operation Rescue—is a nonprofit foundation that pays 100 percent of the operational costs of projects dedicated to improving the lives of people living in the extreme poverty of the slums, or favelas, of Brazil. Every dollar donated goes directly to in-the-field operations, and both executives and distributors contribute money and volunteer their time.“We wanted to create a way for people to give back,” MonaVie Founder and President Dallin Larsen says. “As [distributor] income increased, they would be able to have the joy that comes from helping those less fortunate. Because we’re taking the açai berry from Brazil, we focused on giving back to Brazil.”
The World Bank reports that some 20 million indigent Brazilians live on less than $2 a day. Knowing that it can’t meet the needs of all of them, MonaVie focuses on Vila Ipiranga, located just outside Rio de Janeiro and home to about 100,000 people.
Families are often led by single mothers, and 8- to 10-year-old children become involved with drug rings or prostitution.
“They face a future of violence and death,” Dallin says. “We’re there because I’m supposed to be there. It’s been a life-changing experience.” He says the project touches more than 1,000 children each day.
It starts with the most basic need: food. The MORE Project offers two healthy meals a day to the favela’s needy children, who often don’t receive adequate nutrition in their homes. But MORE doesn’t stop there. Those children can also participate in after-school educational activities, learning math, reading and writing, along with music and art. They can also get dental care as they need it.As those children grow into teenagers, they can choose from the 79 vocational classes the MORE Project offers. Classes include language skills in Portuguese and English, sewing, mechanics, sales, jewelry making and more.
Finally, the MORE Project repairs and rebuilds homes in the favela. By U.S. standards, many homes are uninhabitable. They have dirt floors, leaky roofs and no toilets. In addition to turning the homes into dignified places to live, the MORE Project is building an actual village, Village MonaVie, which will serve as a sanctuary for children.
The MORE Project has become a major part of the MonaVie culture. Some 100 photos of Brazilian children who formerly lived on the street but are now being helped by the project adorn the company’s corporate walls, and the project has become a source of pride and satisfaction for employees and distributors. MonaVie constantly seeks creative ways to support the project.
“While I was in Brazil, I met a single mother making bracelets made from the seeds of the açai berry and selling them on the street,” Co-Founder Randy Larsen says. “I bought 10,000 of them, and she now has 20 employees. We sell them to distributors, and the profits go to the MORE Project. So now we not only use the berries in juice but also sell jewelry made from the seeds. They’re a great conversation piece for our people.”
MonaVie executives remark on the impact that the project has had on them personally, as well as on distributors who have volunteered in Brazil. In fact, on a recent incentive trip, 25 Black Diamond-level distributors were so moved by the company’s efforts that they donated $250,000 on the spot to purchase additional land in Brazil for the Project.
“I don’t want to minimize the impact we’re having there, but the lives of people who give are greatly blessed,” says MonaVie Co-Founder and Executive Vice President Henry Marsh. “As a company, we feel very strongly that we have to have a culture of giving to be successful and continue the phenomenon. For me it has been the most rewarding thing I’ve ever done. Once you have a certain amount of money, it’s no longer about the money—it’s about making a difference in the world.”
The MORE Project accepts donations of money or volunteer time. Distributors can automatically make contributions based on commissions or auto-ship orders. Please see http://www.TheMOREProject.org for details.
MAP Out Success
MonaVie Co-Founder and Executive Vice President Henry Marsh knows a thing or two about achieving goals. The four-time Olympian set four American track-and-field records and was ranked No. 1 in the world for three years in the steeplechase, which required him to run and leap over water jumps for 2 miles. He uses his insights to help MonaVie distributors break through their psychological limitations to achieve their personal goals using his own road MAP.MAP is actually an acronym for mentors, ability and passion. Each word has special meaning in direct selling. Marsh explains:M: Mentors. “Mentors are the coaches who help anyone build knowledge. In network marketing, there’s no excuse for people not having the knowledge to be successful,” says Marsh. “Your upline wants you to be successful and helps you learn sales techniques; the company wants you to be successful, so it provides training materials. At MonaVie, we do a lot with distributors. We empower leaders to teach recruits how to sell, and the corporation keeps control over product materials so we stay within the bounds of claims requirements.”A: Ability. “In athletics, you don’t get to be No. 1 without the proper genes. But in network marketing, any gene will do,” says Marsh. “It’s all about partnering. Partner with the people who complement your weaknesses, so together you have all the abilities you need. You can’t be successful without a service attitude toward people. It’s what unites a team.”
P: Passion. “If you don’t have passion, it doesn’t matter how much M and A you have,” Marsh says. “What’s the most important thing to you? MonaVie, as fabulous as the company and product are, is only a vehicle to accomplish the things that matter most in your life. Financial independence, time with family, community and service work—it can be a vehicle for any of them. When people understand what they want most in life, they become passionate. When they apply that passion to their ability and knowledge, they do great things.”
Combining Health with Heart—MonaVie By Barbara Seale
It has a scientifically validated product, an expanding international opportunity and a commitment-worthy charitable program. No wonder 4-year-old MonaVie can already boast more than $1 billion in cumulative sales during its short lifetime.
The company’s products are nutritional beverages with corresponding gel formulations, all based on the exotic superfruit, açai. Growing wild in the Brazilian rain forest, the tiny fruit’s powerful antioxidants and rich folklore form a firm foundation for MonaVie’s fantastic growth.
But Founder and President Dallin Larsen attributes the company’s rapid growth to one of his top business principles: Put distributors first.
“Distributors are the most important asset to any direct selling company,” he says. “Having been a distributor first, I understand how difficult it is to create a network or community. I honor that, and I’ve attempted to create a culture that rewards distributors for their efforts. A distributor can never earn too much money because it’s so difficult to create that network and keep it going.”
Dallin’s background—first as a distributor and then as an executive and owner of a now-major direct selling company—helped him develop his principles, which he emphasizes are more important than profits. But he also asserts that staying true to principles will produce a far greater chance of success, both in business and in life.
The Three R’s: Relationship, Relationship, Relationship
He also believes that while great products, excellent compensation and timing are important, what really drives any direct selling business is relationships. So that’s Dallin’s focus: Building and maintaining relationships in the field while he empowers the right people to run the day-to-day business. He views his commitment to distributors as the engine that drives the business and ensures that the infrastructure is in place to support MonaVie’s most important asset.
“We accumulated more than $1 billion in sales in three and a half years,” he says. “I’m proud of that record. We’ve never missed a weekly commission check. Distributors won’t be forgiving if you don’t pay commissions and ship products on time. So we expect to be exceptional in those areas.”
Dallin feels comfortable focusing on distributor relationships. He recently moved his family to Florida, far from MonaVie’s headquarters in Utah, just so he could focus on distributors without the distractions of the corporate office. Even without his day-to-day presence, he knew he could expect excellence from the carefully selected staff in the corporate office. His brother Randy and close friend Henry Marsh co-founded the company with him and are still company executives. Top management also includes other experienced experts who share the founders’ passion for the industry and commitment to MonaVie’s cause.
“Building the right management team here was crucial for us to have a strong foundation,” says Co-Founder Randy Larsen. “We’ve worked hard to get the right people on the bus. We’ve hired only people who are excellent in their field. For me, that’s been one of our major milestones.”
One of the drivers of the MonaVie bus is Chief Operating Officer Dell Brown, who first worked with the company as an advisor, then joined the staff. He believes his job is to make the founders’ dreams for MonaVie’s future come true.
Visionary Leadership
“The vision of our founders is a big one,” Dell says. “Some would even consider it a pipe dream. I’ve taken it seriously in my role as COO. We’ve made big investments in infrastructure, such as information systems, supply-chain investments, physical facilities and hiring key staff. I’ve invested according to the vision. Some would say we’re overbuilding capacity, but we see it all as necessary infrastructure to support our grand vision. If we didn’t feel we were going to get there, we wouldn’t be investing.”
MonaVie has risen to the challenge of expanding production and carefully planning manufacturing operations. Dell says the harvesting season of the açai berry has put a rigorous burden on the company to be very good in its forecasting and supply planning. They’ve also had to plan for increases in manufacturing so they could meet production demands. Key issues in the MonaVie manufacturing process are cost, quality and time to market.
“We’ve chosen not to own our manufacturing operations, but we control every step of them,” he says. “It takes us about nine months to qualify a potential manufacturing partner, and it often requires us to purchase equipment. Our quality staff and manufacturing partners have very close interaction to ensure that our product is manufactured according to MonaVie specifications. We currently have manufacturing in North and South America, but we’re preparing now to manufacture on all continents.”
Go Slow to Grow Fast
Randy says that most of MonaVie’s rapidly growing business comes from the United States, but it also operates in Brazil, Canada, Australia, New Zealand, Singapore and Japan. With such a vigorous domestic business, MonaVie’s management has slowly and methodically expanded internationally, making certain that its infrastructure could support growth. But more countries are on the horizon.
“No other network marketing company in the history of this 125-year-old industry has grown as fast as we have grown,” Randy says. “Now it’s time. We’ve built the foundation. It took us a bit of time to build an organization that would let us launch into different countries. We’re expecting an amazing year of growth in 2009.”Building the organization includes both infrastructure and leadership. As always, distributors come first.
“You could do everything right operationally, and you can have the perfect offering and an exceptional company, but if you don’t have leaders who can build organizations in those countries—who have proven track records of success—it’s not going to fly,” Randy says. “We want to do it right first.”
In every country where those leaders share the opportunity and MonaVie nutraceuticals, the same products are offered and the açai berry is the star of them all, making the story and opportunity easy to tell. The company offers MonaVie Original for overall wellness; best-seller MonaVie Active, featuring plant-derived glucosamine, which has been scientifically shown to promote healthy joint function by targeting mobility and flexibility; and the latest addition to the product line, MonaVie Pulse, containing plant sterols (which studies suggest play a key factor in lowering cholesterol), resveratrol and omega-3 fatty acids. Each formula is available as a bottled juice or in convenient, portable, single-serving gel formulas.
Legendary Legacy
In each formula, the açai berry is the “crown jewel.” This small, black-purple berry grows in clusters on the açai palm in the lush rain forest of Brazil’s northern Amazon region. Indigenous people have revered it for centuries as an antidote for numerous ailments.
As Brazilian legend goes, the benefits of the açai berry were discovered by a tribe in the Amazon rain forest. The tribe had been faced with a long drought. Food was so scarce that the king issued a mandate that any child born during this time would be killed to conserve what little food they had.
Even when the king’s daughter gave birth, the baby was killed. The daughter became so distraught that she fled the tribe and ran deep into the rain forest. Finally, she collapsed out of sheer pain and exhaustion and awoke to find herself lying against the açai palm. According to lore, she saw the fruit and began to eat it, regained her strength and returned to her tribe where she shared the fruit. With this newfound food source, the king was expelled and the tribe flourished.
Regardless of whether the story is historically accurate, one thing has been proved by science: The açai berry is a powerful source of nutrition. Açai contains concentrated levels of anthocyanins—a powerful family of antioxidants that assists in neutralizing the harmful effects of free radicals. Through an exclusive freeze-drying process, MonaVie captures the vital nutrients found in this delicate fruit. MonaVie’s freeze-dried açai powder boasts an ORAC score (a measure of antioxidant power) higher than any other fruit or vegetable tested to date on a gram-for-gram basis.
Such scientific evidence is important to MonaVie. It has supported five peer-reviewed scientific studies that have been published in the Journal of Agriculture and Food Chemistry—three on the MonaVie juice itself and two others on the açai berry. Studies showed that consuming the juice or the berries (versus a placebo) resulted in statistically significant increases in the blood level of antioxidants.
Juicy Opportunity
Just 4 ounces of MonaVie Pulse juice blend per day provide a level of phytonutrients and antioxidants that the U.S. Food and Drug Administration classifies as heart healthy. MonaVie Original and MonaVie Active use the açai berry plus 18 other fruits, each chosen for specific reasons, such as mouth feel and natural sweetness, in addition to their health-giving qualities. The formula for MonaVie Pulse uses a different combination of fruits that were selected for their heart-health benefits. In each MonaVie juice, the benefits of the fruit combination is greater than any single fruit could offer. And the company updates the formulas as new science emerges.
MonaVie Vice President of Product Development Jeff Graham says that MonaVie juices contain a higher concentration of açai fruit solids than other açai juices. And as a key benefit, he points to a surprising but potent component: oil.
“Depending on the time of year and exactly where it is harvested, the natural mono- and polyunsaturated fats can be 40 to 60 percent of the fruit’s volume,” he says. “Fat is heavier than water, and it rises to the top of the juice. A lot of companies remove the fats and just keep the juice. But the network marketing channel allows us to tell people about the healthy fats, why we leave them in and why they’re healthy and good for you.”
He says that in retail environments, the oil has been removed and the juice has been clarified in almost every açai product on the shelves, giving them a grape juice mouth feel. MonaVie doesn’t remove the fat particles, which are omega-3 antioxidants, but it makes them smaller. The fat particles are one reason that MonaVie’s mouth feel is rich and smooth. In blind taste tests, almost all participants love the beverage.
Sustaining the Source
Because Brazil is the source of the açai berry and other fruits in the formulations, MonaVie has a special connection to the country. To honor and support Brazil’s people and the Amazon rain forest itself, MonaVie engages in the MORE Project as well as in a committed program of sustainable harvesting. [See sidebar on the MORE Project.]
“I wish you could see the effect of the global demand for Brazilian fruit,” Jeff says. “It means that more and more people have full-time employment. They’ve become conscious of sustainable harvesting because picking fruit, not chopping down the palm trees, creates an influx of capital in the country and improves day-to-day living standards. It’s remarkable to be involved with something like that.”
The secret began to spread about the highly nutritious Brazilian fruits, including açai, around 2000. Until then, the 100-foot-tall açai palm trees were cut down and used for lumber and for the hearts of palm found inside the trunk. Harvesters would sometimes receive less than $1 for cutting down the tree. And tree by tree, the rain forest was shrinking, along with the oxygen the trees provided the world as they filtered carbon dioxide. It doesn’t take a rocket scientist to figure out that the practice wasn’t good for Brazil’s economy, the environment or the harvesters.
Açai palms grow wild in the rain forest along rivers. Each tree can produce more than 2,200 pounds of berries in its lifetime, but until processing plants were developed, the fruit was only consumed locally. In just a few years, the number of processing plants has grown to approximately 30. MonaVie’s investment in açai berries helps create a market that generates jobs, supports families, leaves trees in the forest to produce abundantly and helps the environment. And it also plants additional açai palms, helping reverse the damage done by past practices.
The company’s environmental and philanthropic focus, along with its tasty, proven products, a generous compensation plan, the lavish trips it gives to top producers and its plans for continued international expansion—Mexico is next—keep drawing new distributors at a double-digit pace.
Executives see continuing opportunity in the Hispanic market and the younger generation in the United States as well as in other countries. And they hint that they’ll introduce additional products when they can see trends and opportunities for growth that support them.
“The thing we know is that the importance of health and financial independence doesn’t change from country to country,” says Co-Founder and Executive Vice President Henry Marsh. “We’re still in our momentum phase, and we currently have only a small percentage of revenue coming from international markets. We’re just getting under way in Japan and Brazil, and we haven’t opened anything in Europe yet. I’m very optimistic that we have a long way to go before we have to worry about leveling off.” Maintaining that momentum has helped create a company that Founder and President Dallin Larsen believes is built to last. “When the world around us is changing, I want our company to be constant,” Dallin says. “This is a company you can count on and that you know will stand the test of time.”
Giving MORE Hope
The richness of the antioxidants in MonaVie products’ crown jewel, the açai berry, contrasts sharply with the poverty of the country where it grows. In gratitude for all the country delivers to the company and its distributors, MonaVie’s MORE Project systematically improves lives there.
The MORE Project—an acronym for MonaVie Operation Rescue—is a nonprofit foundation that pays 100 percent of the operational costs of projects dedicated to improving the lives of people living in the extreme poverty of the slums, or favelas, of Brazil. Every dollar donated goes directly to in-the-field operations, and both executives and distributors contribute money and volunteer their time.“We wanted to create a way for people to give back,” MonaVie Founder and President Dallin Larsen says. “As [distributor] income increased, they would be able to have the joy that comes from helping those less fortunate. Because we’re taking the açai berry from Brazil, we focused on giving back to Brazil.”
The World Bank reports that some 20 million indigent Brazilians live on less than $2 a day. Knowing that it can’t meet the needs of all of them, MonaVie focuses on Vila Ipiranga, located just outside Rio de Janeiro and home to about 100,000 people.
Families are often led by single mothers, and 8- to 10-year-old children become involved with drug rings or prostitution.
“They face a future of violence and death,” Dallin says. “We’re there because I’m supposed to be there. It’s been a life-changing experience.” He says the project touches more than 1,000 children each day.
It starts with the most basic need: food. The MORE Project offers two healthy meals a day to the favela’s needy children, who often don’t receive adequate nutrition in their homes. But MORE doesn’t stop there. Those children can also participate in after-school educational activities, learning math, reading and writing, along with music and art. They can also get dental care as they need it.As those children grow into teenagers, they can choose from the 79 vocational classes the MORE Project offers. Classes include language skills in Portuguese and English, sewing, mechanics, sales, jewelry making and more.
Finally, the MORE Project repairs and rebuilds homes in the favela. By U.S. standards, many homes are uninhabitable. They have dirt floors, leaky roofs and no toilets. In addition to turning the homes into dignified places to live, the MORE Project is building an actual village, Village MonaVie, which will serve as a sanctuary for children.
The MORE Project has become a major part of the MonaVie culture. Some 100 photos of Brazilian children who formerly lived on the street but are now being helped by the project adorn the company’s corporate walls, and the project has become a source of pride and satisfaction for employees and distributors. MonaVie constantly seeks creative ways to support the project.
“While I was in Brazil, I met a single mother making bracelets made from the seeds of the açai berry and selling them on the street,” Co-Founder Randy Larsen says. “I bought 10,000 of them, and she now has 20 employees. We sell them to distributors, and the profits go to the MORE Project. So now we not only use the berries in juice but also sell jewelry made from the seeds. They’re a great conversation piece for our people.”
MonaVie executives remark on the impact that the project has had on them personally, as well as on distributors who have volunteered in Brazil. In fact, on a recent incentive trip, 25 Black Diamond-level distributors were so moved by the company’s efforts that they donated $250,000 on the spot to purchase additional land in Brazil for the Project.
“I don’t want to minimize the impact we’re having there, but the lives of people who give are greatly blessed,” says MonaVie Co-Founder and Executive Vice President Henry Marsh. “As a company, we feel very strongly that we have to have a culture of giving to be successful and continue the phenomenon. For me it has been the most rewarding thing I’ve ever done. Once you have a certain amount of money, it’s no longer about the money—it’s about making a difference in the world.”
The MORE Project accepts donations of money or volunteer time. Distributors can automatically make contributions based on commissions or auto-ship orders. Please see http://www.TheMOREProject.org for details.
MAP Out Success
MonaVie Co-Founder and Executive Vice President Henry Marsh knows a thing or two about achieving goals. The four-time Olympian set four American track-and-field records and was ranked No. 1 in the world for three years in the steeplechase, which required him to run and leap over water jumps for 2 miles. He uses his insights to help MonaVie distributors break through their psychological limitations to achieve their personal goals using his own road MAP.MAP is actually an acronym for mentors, ability and passion. Each word has special meaning in direct selling. Marsh explains:M: Mentors. “Mentors are the coaches who help anyone build knowledge. In network marketing, there’s no excuse for people not having the knowledge to be successful,” says Marsh. “Your upline wants you to be successful and helps you learn sales techniques; the company wants you to be successful, so it provides training materials. At MonaVie, we do a lot with distributors. We empower leaders to teach recruits how to sell, and the corporation keeps control over product materials so we stay within the bounds of claims requirements.”A: Ability. “In athletics, you don’t get to be No. 1 without the proper genes. But in network marketing, any gene will do,” says Marsh. “It’s all about partnering. Partner with the people who complement your weaknesses, so together you have all the abilities you need. You can’t be successful without a service attitude toward people. It’s what unites a team.”
P: Passion. “If you don’t have passion, it doesn’t matter how much M and A you have,” Marsh says. “What’s the most important thing to you? MonaVie, as fabulous as the company and product are, is only a vehicle to accomplish the things that matter most in your life. Financial independence, time with family, community and service work—it can be a vehicle for any of them. When people understand what they want most in life, they become passionate. When they apply that passion to their ability and knowledge, they do great things.”
Tuesday, April 7, 2009
According to Chief Economist Paul Zane Pilzer
Paul Zane Pilzer is a world-renowned economist, multimillionaire entrepreneur, college professor, author, and widely regarded as a leading predictor of economic catalysts and trends. Pilzer has served as an economic advisor to two U.S. Presidents and offers his words of wisdom about current business trends in an article titled "The Wellness Revolution". In this article, Pilzer posits that the two leading trends in THIS economy are the health and wellness industry and home-based businesses. MonaVie is a business smack dab in the middle of this trend! MonaVie has already done $2 Billion with a "B" in just under 4 years of operation. The organization is debt-free, paying distributors 50% of their intake creating millionaires all over the company. The company's own "stimulus package" is offering people to come into the business for FREE, at NO COST for the rest of 2009 to begin their own MonaVie business and I urge people to come in and try this business for themselves. As with anything in life, we get out of it what we put in and this is an easy business to build and it creates passive streams of income for decades into the future, once built. Contact me to answer any questions you might have and to become a part of this international business. This is an opportunity of a lifetime to build your dreams! Profits are better than paychecks! Get paid every Friday! Come and join the revolution of health and wealth!
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